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Showing posts from December, 2006

INFerNO 2006 - 07

CReaTiVITY @ AD-mad SHOW

Placement 07: An articulated Report

3rd December came and passed silently and very few people knew it happened in the wake of examination starting next day and grand celebration held the other day (11 1C1C1). No, no, no, no, I am not talking about that certain date of the month. Grand celebration!!! Is it creating any echo in your head? Guess What? It was our much hyped, put into high energy jubilation when more than 2 dozen people celebrated their placement party together in the BBC court, at the same event it was made public that ‘eye-to-eye-contact-type-events’ do happen in AIM. Yeah! You guessed right I am talking about ‘THE BULLS DAY’. But, regrettably the anniversary of “Bulls Day” was not remembered at all. There are many legends in AIM; some forgotten some still in practice. The “eye-contact” was in everybody’s memory throughout the year but…The question is – “Was that really as forgettable as many people declared that Bull Day should be remembered as Black Day, Ask those who are still there, and ask those who a…

Brand equity

Well known business schools are reinventing their brands to make themselves more attractive to students, reports Steve Coomber

If brands influence which car we choose, why not which MBA programme? In increasingly competitive times, business schools in the education market need to communicate the values that make them different. Branding is a fundamental way of doing so. A clearly defined brand can be the difference between a candidate considering a school’s programme or dismissing it.

“To maintain stature and grow without losing quality, the premium universities must distinguish their business offerings as brands whose values uniquely travel in elite global circles,” says Mark Linder, global client leader at WPP, the worldwide advertising and marketing services.

The Business of Branding 2005 report carried out by CarringtonCrisp and the Association of Business Schools, found that half the business schools studied had rebranded in the past five years. Linder, for example, is current…