Life @ AIM - K

Satellite View of IIM A

AIM Mapia - Map AIM in Wikimapia

About WikiMapia
WikiMapia is a project to describe the whole planet Earth.

How to use
Just move the map to find interesting places, click on rectangles. To add an interesting place or object use Add New link. Note: Please only add places interesting to everyone.

Who are Wikimapia
Wikimapia was created by Alexandre Koriakine and Evgeniy Saveliev, inspired by Google maps and Wikipedia.

Find out more about AIM in Wikimapia (just Click) :
-- AIM-Mapia
--Click on rectangular box and show info.
--If you click and drag up, you'll find GP and Chaiwala
--Similarly you can map whole new world @

Foundation day

Students of AIM presented a small programme on the occassion of 10th Foundation day. Here are some of the clips from the celebration.

Faculty members, Registrar, Director and other staff members

Pooja Ray, Yogita Kanpal, Ankita Seera, Madhavi Mohan, Roma Gowardhan, Bhavna Panigrahi (from left)

Group Dance presented by MBA 10 girls : Pooja Ray, Yogita Kanpal, Ankita Seera, Madhavi Mohan, Roma Gowardhan, Bhavna Panigrahi (from left)

A musical show by MBA 10 students : Rajat Kaushal on Guitar, Abhinav Dasgupta, Deepshikha Basu, Manonita Bhattacharya, Swati Dhar (on Synthesizer), Radha Das, Shruti Bhargava, Ankita Seehra, and Ravi Chatterjee (from left)

Ira Pathaniya, Jitendra Upadhaya, Raj Mohan Panday

Jitendra Upadhaya and Raj Mohan Panday

A small skit (based on corruption) : Jitendra Kumar Upadhaya, Ira Pathaniya, VJ and Raj Mohan Panday (from left) and Kanika Gupta (voice on phone)

MBA 10

Celebrate 10 AIM

Thats today. I wish him a happy birthday. I've found some music that pleases him greatly today. I've splurged a little bit with photoshop and Swish and created some images and small videos. oh holy day; lets celebrate.

Hurrey, we are entering into 10th year of success. Soon I will be back with the pics of the today's celebration.

Venue : LH3.
Time : 12 noon.

Managerial brigade !!

On July 26, 2006 Business Standard published following article on AIM -

Links -

1) Business Standard 1
1) Business Standard 2

Managerial brigade
Pradipta Mukherjee / Kolkata July 26, 2006

B-SCHOOL: The Army Institute of Management in Kolkata is attracting the big boys of India Inc.

Living out of a suitcase and exposure to different types of experiences and new places every other year, does make managers more flexible, more open to take on new challenges and ready to work in any place. This is what K K Choudhuri, director of Army Institute of Management at Kolkata (AIMK) is convinced of.

“Army wards are used to shuttling between one city and another right from junior school. So by the time they start looking for a job, it doesn’t matter where they get posted,” says Chaudhuri.

This is the reason why they make competent managers and have the ability to adjust to any work situation, adds Choudhuri.

AIMK, established in July 1997 and affiliated to the West Bengal University of Technology (WBUT) and approved by All India Council for Technical Education (AICTE), aims to cash in on this, by grooming and training the children of army officers and also helping the families of servicemen cope with civilian life. It is managed by the Indian Army under the aegis of Army Welfare Education Society (AWES), New Delhi.

AIMK offers only one programme – the full-time residential MBA. With 90 students per batch, 80 per cent seats are reserved for army wards and 20 per cent for the general category. Spread over 10 acres, AIMK was initially christened National Institute of Management Calcutta.

“But AICTE has it that an institute cannot be termed ‘national’ unless it is a government-run institute. So the change in name, used February 2005 onwards,” said Soma Sur, teacher at AIMK.
Classes start every year in July but the admission procedure takes about a year to finalise. Admission is done through Common Admission Test (CAT) conducted by the Indian Institutes of Management. Followed by group discussion and personal interview.

The minimum qualification for admission to AIMK is a Bachelor’s degree in any discipline from any University recognised by the Association of Indian Universities. Curriculum is laid down according to WBUT guidelines. With wards of Gallantry Award Winners and War Widows preferred for admission to IIMK AIMK (Misprint), a Rs 73,810 course fee inclusive of hostel accommodation is charged.

General candidates have to pay Rs 90,950, inclusive of hostel charges. For the present academic session, Uttar Pradesh saw 15 army wards, the highest from any one state making it to AIMK, whereas for the general category there were 12 out of 18 students who made it from West Bengal. The average age of students this year at AIMK is 26 years.

The institute has 16 core faculty and 40 visiting faculty that include people from higher education departments, Army personnel, principals and professors of regional as well as overseas universities, and managers of international organisations.

“For the last three years, we have provided 100 per cent placement to our students,” said Choudhuri. Thirty companies all over India participated in the placement programme 2005, and students secured placements in AC Nielsen, Anand Rathi group, Bajaj Allianz General Insurance, Berger Paints, e-force, e-Serve International, Haldia Petrochemicals, HCL Infosystems, Hindustan Latex, ICICI Bank, Indiabulls, to name a few.
[As many as I can recall - TCS, Reliance Infocomm, Genpact, ICICI Bank, UTI bank, UTI AMC, Aditya Birla Nuvo Ltd., India bulls, TVS electronics, RK Sawamy BBDO advertising, IFB Global, IFB Agro, TATA Rayerson, TATA Metal Junction, IMS, HCL Comnet, HCL infosystem, Haldiya Petro chemicals, Frankee India Pvt ltd, Smart Cube, GRMtech, Hidustan Latex Ltd., Eserve, Citi financial, Bajaj allianz, Lewis berger, Taj hotels, Manpower, Tata logistics, Hyatt regency, Sona steering, L&T Infotech, , ABP, ICICI Prudential, ICICl lombard, Berger Paints, Indian Express, CTS, IMRB, AC neilson and many more...... ]

The highest salary offered to the batch of 2004-2006, the last batch, was Rs 4.69 lakh per annum with average salary Rs 2.45 lakh per annum. “We will soon be able to increase our seats to 120 from the present 90,” added Choudhuri. The ratio of army wards to general candidates would still remain 80:20.

The AIMK model has since been replicated elsewhere in the country. Greater Noida now has an Army Institute of Management and Technology (AIMT) but unlike AIMK, admission to AIMT is open only to army wards.

Computers in business - a Beginners approach

Modern businesses are constantly in need of new kinds of information to stay competitive and profitable. Often, they turn to computers to deliver this information. However, computers are generalists. They can be used in all kinds of different ways to serve the information needs of business people. These can be listed as below:

1. STRING AND ORGANISING INFORMATION: Storing and organizing data is the central purpose of a database and computers are used most commonly for that. So, the types of data are growing rapidly. For e.g. If we consider a typical video rental store we find that all those movies can be digitalized and stored in a database. Therefore, in the near future we will be able to turn on our television (which will be equipped with a computer) and download the move we want to watch from a database.

2. SEARCHING FOR INFORMATION: Computers help the decision makers find relevant data buried in large collections of irrelevant data. Once, a set of data has been collected and stored in a database, it is relatively easy for the computer to search the database for specific items. Searching for information takes place constantly on the world wide web, where people use search tools such as Lycos and Yahoo! To find th information they need. These search tools work by continually updating databases about the sits on the web. We actually searching a database on the web that summarizes information that can be found ton the web.

3. TRANSLATING INFORMATION BETWEEN FORMATS: Computers also can be used to translate information from one format to another. For example. A table of numbers can be displayed as a box or pie chart. The same information is provided in both the table and the bar chart, but the different formats suit different purposes.

4. PLANNING FOR THE PURPOSE: Computers are used to plan for the future. For example budgets are often created using spreadsheets. In many cases, the values in the budgets are hypothetical. Business people can plug in different values to determine how a product can be manufactured in the most cost-effective way.

5. CREATING PRODUCTS: There are many types of creative endeavors that are accompanied with computers. Businesses in advertising and the entertainment industry are constantly creating images, sounds and animated effects. Draining and painting programs; MIDI tools for creating and recording music; and a host of advanced video tools help artists to create digital art. Then creating with words is almost always done with word processing software.

6. COMPUNICATING IDEAS: Finally businesses use computers extensively for communication. Workers today send email or leave voice mail. They can also hold on screen conferences in real time. Business people use word processing software constantly to generate memos and correspondence.

Thus, the computer helps business in these ways. The business software they use are

VERTICAL APPLICATIONS: These are programs that perform every phase of critical business function such as accounting, order entry or payroll.

PERSONAL PRRODUCTIVITY APPLICATIONS: They are designed to help individual employees do their work effectively. For example word processing programs, spreadsheets and graphics programs.

WORK GROUP APPLICATIONS: They are programs design to make combinations of individual more effective as they work together toward common goals. Many of these applications require special equipment and significant computing power.


Online brands like Yahoo! Amazon, AOL and eBay, are well known all over the world. Thy have created new needs and new brands platform with global application. Thy can communicate simultaneously with users worldwide. The internet has introduced the global population to cultural influences and has opened the gates for global culture. It has introduced the concept of e-brand and it has been recognized and employed as an efficient channel among various media for branding. Brand recognition is the key to reinforcing a corporate image and developing the loyalty of the target market. In this era branding process is not complete unless a company has extended the branding platform to internet.

The internet makes company global. It has eliminated the boundaries between the real and virtual world. A web site of a company can be viewed throughout the world via internet. A web site is an international medium. It is accessible to anyone and everyone in the world looking for specific information on internet. A web site addressing international clients’ needs to put across information sterilized from local pointers, accents and references and contact details. It is a 24 hour marketing medium. One well designed and focused can bring possible customers and investor through the site. There is no need to spend costly affair. There should be seamless integration from print media branding to the digital media. Consistency of logo, applications of logo, color schemes, content, flavour content, brand message etc. is a must for e-branding.

A good web site through proper planning can retain the same spontaneity details, as a printed brochure would have. Branding on internet can be multimedia experience in terms of Audio/Video and text content. With the advent of Broadband internet across the world, dynamic video content on the web makes it more attractive. Communication of core brand offerings is much easier than in any other medium, across the globe. So e-branding becomes a vital element of the branding plan.

E- Branding is a major component n branding strategy for the companies looking at international markets.

According to a 19999 Intemarket Group survey marketers continue to rely heavily on traditional brand building investments, including print, TV and radio ads, 55 percent of e-commerce sites report investment in newspaper ads, 54 percent in magazine ads, 35 percent in radio and TV ads and 35 percent in print catalogs. By contrast it says “sponsorship on other sites” is a powerful mechanism for reaching nearly 20 percent of customers who find few sites ia “random surfing” and roughly equivalent to the affiliate networks. Successful marketers never ignore the web try to reach out to and connect with their web0savvy customers. Online marketers have to carefully plan and manage programs that give them broad reach of links on effective and brand-positive means of acquiring better relation with the existing ones. A range of strategies such as customer relationship email, corporate email, newsletter, and permission networks sponsored independent loyalty can be build by personalized services. Personalization is the essence of experimental branding.

The quality of customer service and support is very important for any brand, customer expectations for online service present many challenges such s managing a lot of customer expectations for online service present many challenges such as managing a lot of customer email inquiries and enabling efficient self-service knowledgebase. With the proper allocation of resources and systematic planning, companies can deliver quality customer service more efficiently online and companies that disappoint user expectations can damage their online rand equity.

First Impression MBA 10

Induction Ceremony of MBA 10

MBA 10 with the Faculty and other staff members in LH2(renovated)

I Want you for AIM !!

Hi to all,

I need Admins from each batch. In other words a representative from each batch. Admins can help us maintain the Alumni map - .

If the alumni map is updated our system will be able to choose the dense zones for zonal groups.

I will give our admins all possible powers. This forum is for all of us and should be controlled by representatives. This will allow the admins to send group wise emails. When I was away for vacation, all the admins did fabulous job with administration. I think much well than what I could have done. Let’s follow the right path then, why to restrict the powers to only few.

So please volunteer, please mail me at

Picture Designed By- Rajesh Rana


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