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Companies looking to recruit young managers should be head-hunting in Mumbai and Calcutta first, a survey says while making the “eye-opening” revelation that less than a fourth of the country’s B-school graduates are employable.

MeritTrac Services, India’s largest skills assessment company, has found MBA graduates from Calcutta the second-best in quality after those from Mumbai.

The budding managers from Calcutta put up “consistent performance across various tests”, says the study that sampled 800-odd graduates from 55 B-schools across six cities.

Delhi came third, followed by Hyderabad, Bangalore and Chennai. The graduates from Delhi put up an “indifferent performance”, the survey says, adding that the national capital leads in sheer numbers, being the “biggest contributor to the fresh talent pool” in India.

The study, which tested graduates on “abilities” and “communication skills”, however, paints a dismal picture of the overall quality.

The findings complement those of a recent University Grants Commission report that was scathing about the standard of graduates and diploma holders churned out by the country’s private technical institutes.

The MeritTrac study found that on the whole, 56 per cent of the young MBAs were employable on “abilities” alone but when communication skills were also taken into account, the figure fell to a paltry 23 per cent.

“Communication skills are an area that can effectively be addressed, as tools for them are available. We hope the report serves as an eye-opener for India Inc, which is in dire need of more managers than ever before,” said Madan Padaki, co-founder and director of MeritTrac.

Each candidate was tested on verbal, quantitative and mental application abilities as well as four interaction attributes: articulation, grammar, assertiveness and confidence.

Source - The Telegraph

Water - The Crisis of 21st Century

"Water is life, Water is death"

Water is one of the most precious elements of life on the planet. It is critical for satisfying the basic human needs, health, food production, energy and maintenance of regional and global ecosystems.

Over 70% of the human body is made up of water. A human being may survive without food for several days but water deprivation can kill a person within a matter of hours.

Life is, therefore, tied to water, as it is tied to air and food. And food is indeed tied to water.

Water could well be the only natural resource to touch all aspects of human civilization.

"No single measure would do more to reduce disease and save lives in the developing world than bringing safe water and adequate sanitation" (Kofi Annan).

Issues of food or health or sanitation, environment or cities or energy production, the 21st century has to deal with water quality and management.

Yet, while water sustains life, it can also cause deaths if contaminated. Some of the deadliest diseases, which kill millions around the world every year, are carried in unclean water. In fact, unsafe water and sanitation cause an estimated 80% of all diseases in the developing world, where as much as 90% of waste water is discharged without treatment. An estimated 50 to 100 lakhs people die every year-including one child every 15 second from diseases caused by poor water quality; 25,000 people are dying every day from malnutrition.

"Sold Out of Water"

The Crisis

Let us look at some of the different dimensions of this crisis.

About 120 crores of people (20% of the global population) spread across 40 countries do not have access to safe water; 240 crores of people lack adequate sanitation services.

There is no more fresh water on earth today than there was 2000 years ago when population was 3% of its current size! In the past 100 years, the world population was tripled but water use by humans has multiplied sixfold. Women in Africa and Asia walk an average distance of 6 km a day to collect water.

Fresh water fishing, a key livelihood activity around the world, is under threat. More than 20% of the world's known - 10,000 - fresh water fish species have become extinct, been threatened or endangered in recent decades.

Daily water use per person is about 600 litres in residential areas of North America and Japan and 250-350 litres in Europe whereas per capita water use per day in sub Sahara region is a mere 10 litres. (Per capita use of water in India is about 50 litres per day).

It is reckoned that one flush of a western toilet uses as much water as the average person in the developing world uses for a whole day's washing, drinking, cleaning and cooking!

"The battle for life"

Water, the Cause of the Third World War!

Over the next 20 years, the world's population will increase from the present 6.4 billion to an estimated 7.2 billion whereas the average supply of water per person is expected to fall by one-third. The hardest hit will be the poorest.

According to UN, by 2025 as many as 500 crores of people will be facing water shortage; as many as 270 crores will face severe water shortages, if the world continues consuming water at the present rate.

Water scarcity is estimated to cause annual global losses of 350 million tonnes of food production by 2025.

Save every drop of water today, because water shortage could well lead to the next world war. Unless appropriate measures are taken immediately, the world would soon face threats to global good supply; further environmental damage and ongoing health risks for the hundreds of millions of people lacking access to clean water.

"Fierce national competition over water resources has prompted fears that water issues contain the seeds of violent conflict" (Kofi Annan).

There are 215 trans-boundary rivers whose basins cover 50 percent of all land areas; 32% of the national boundaries are formed by water. Consequently, UN has identified 300 potential water conflict zones.

"Crisis of the Century"

Why the Crisis?

Water covers 70% of the planet but more than 97.5% of the surface water is ocean which, obviously, is not usable in industry, agriculture or as drinking water. (Desalination is far too expensive to be for widespread adoption).

The fresh water on which the world depends represents a mere 2.5% of available water. But then, three-quarters of this fresh water is trapped in the form of snow and ice. That is, all that is available for human use (and, of course, for animals as well) is 0.6% of the surface water!

Population growth, climate change, overuse/ misuse of water and pollution of available water are the principal causes of the crisis.

Irrigation accounts for two-thirds of global use of fresh water. Farmers use water less efficiently and withdraw more water to compensate for water losses. In developing countries 60% is wasted or used inefficiently.

Major sources of water pollution are human wastes, industrial wastes and chemicals and pesticides and fertilizers used for farming.

We have been pumping groundwater faster than aquifers can recharge.

Most of the water reservoirs are suffering reductions in storage capacity as a result of sedimentation caused by deforestation; on an average 1 % of the water storing capacity of the storage reservoirs is being lost annually.

Much of the municipal water supply is lost before it reaches consumers, leaking out of water mains, pipes or faucets or disappearing through illegal taps.

In plain terms, as far as fresh water is concerned, the world has been living way beyond its means.

"So Far So Good"

Not Too Late Yet!

Of all the planet's renewable resources, fresh water may well be the most unforgiving;difficult to purify, expensive to transport and impossible to substitute.

"Water is not like oil. There is no substitute. If we continue to take it for granted, much of the earth is going to run short of water or food - or both."

"A scarier prognosis is indeed difficult to conjure up."

Source :

SaCreD MaTriX

Water World Council



"Its Our Time now..."

Vivek Upadhyay, MBA 10

Defining India
A dreamland with peace and brotherhood ingrained in all the souls, where sentiments, human emotions and relations carry meaning and are prioritized; where sufferers, indigent and benefited are always helped. We all walk hand-in-hand and face all troubles happily and boldly. This is what actually our nation is.

We hold in our hands the destiny of our motherland. The dream of a united India which is recognized respected and admired by the whole world. The picture of the nation defined as above was the vision and a sweet dream in the eyes of those great freedom fighters, the people who sacrificed their lives just for the cause of the nation and for us ‘the youth of present’. We, The Young generation, the present countrymen must be ashamed of ourselves as we have failed miserably on fulfilling the dreams of those great souls. In my opinion we have ruined our nation and destroyed their dreams which they had seen and cherished for us. I think we haven’t lived up to their expectations.

My dear friends, please broaden your views and scope of thinking. Take up the responsibility of the nation; think about the nation, the aspirations and sufferings of the lower strata of society.

Please wake up, arouse your souls, and don’t be dead and stop taking up limited aims in your lives at personal levels. Its is our own responsibility not only to nourish our own lives but also make an effort of making India a better place to live in.

We have to go a long way for cherishing those beautiful dreams and vision of peaceful and united India.

Let the REVOLUTION begin


[links] Vivek

Picture Credits: Prasoon Rana

Support Child RIghts

The Most Difficult Game is about to begin"The Most Difficult Game is about to begin"

Sameena Arif, MBA 10

We all love Children, isn't it? We all like to see them illuminating this world with their smiles, but how many of us like to see emaciated children with dull eyes? Children with muddy faces and rough hands, children who were never pampered, who never had that spark in their eyes that expresses the zest for life. There are children who are caressed by their mothers and are made to take healthy diet and there are some who are made to earn for a single meal a day if they chose to survive. Yes, this is also real side to this beautiful picture of a smiling child; child labour is a reality in India and it shouldn’t come to everyone as shock, for this is evident from the little shop we pass by on the neighbouring street or from every other household where little children are kept as domestic help. Now, the choice to ignore this side of the story or to spare a thought to it is ours.

Let us see, what our government did to help those little children. According to a recent notification by the ministry of labour, issued under the child labour (Prohibition and Regulation) Act 1986, children will not be employed as domestic servants or as help in dhabas, restaurants, hotels, motels, tea shops, resorts, spas or in other recreational centers. Is it good news? Of course it is; after all children are the future of our country, but then is changing a law enough for national welfare? No, for what we need is a right manner of implementation of such laws.

In our country laws are changed everyday, promises are made, plans are formulated but nothing follows as planned, and promises are hardly kept. For instant lets take this issue of child labour, though a notification has been formed, but what answers do we have to the problems faced by these children, even if they do not have to work as domestic help, or at motels, or dhabas, there are no parallel arrangements made for their proper upbringing, no special planning for the education, nutrition, and shelter is made for those children, where will they go if they don’t work; what option do they have other than earning few pennies to arrange for a single meal. The employers are well aware of the condition of such homeless children and are ready to exploit them.

Statistics reveal that India has 16.57 million child labourers – the highest in the world. Data complied by CRY reveals that as much as 54% of child labour are in agricultural sector, 18% in the manufacturing sector. In spite of numerous developments India boasts of, its children are still neglected and exploited. Lack of awareness about the basic rights of a child has lead to easy violation of laws meant to protect and empower kids. There is cheap labour available in the market in form of these children, that is why Renuka Chaudhary, Legal Expert to the Ministry for Women and Child Development and State, seeks to completely ban any child working under the age of 11 years but without any support and education what can these children do to avail their basic needs.

In a country like India where children are regarded as a gift form God, it is a pity to witness such a miserable state of children. The state, the laws, the government, nothing has helped them in true sense, now its our turn, our responsibility to help these children; to do little things to move step by step to reach the goal; then from working is not a solution, what they need is someone to truly care for them, their future, their education, and nutrition. We all need to join hands and need to help these little kids in our own way. so that these young sapling grow into tlarge trees with strong roots anbedde in our metheland.

Picture Credits: Unicef

INFerNO 2006 - 07


Placement 07: An articulated Report

3rd December came and passed silently and very few people knew it happened in the wake of examination starting next day and grand celebration held the other day (11 1C1C1). No, no, no, no, I am not talking about that certain date of the month. Grand celebration!!! Is it creating any echo in your head? Guess What? It was our much hyped, put into high energy jubilation when more than 2 dozen people celebrated their placement party together in the BBC court, at the same event it was made public that ‘eye-to-eye-contact-type-events’ do happen in AIM. Yeah! You guessed right I am talking about ‘THE BULLS DAY’. But, regrettably the anniversary of “Bulls Day” was not remembered at all. There are many legends in AIM; some forgotten some still in practice. The “eye-contact” was in everybody’s memory throughout the year but…The question is – “Was that really as forgettable as many people declared that Bull Day should be remembered as Black Day, Ask those who are still there, and ask those who are eager to recruit from this institution this year again.

Well that’s must be because of the whole placements this year is in a kind of Bulls mood at least if we see the story till now. So what’s I am going to show you in one or two paragraphs below is nothing but a revelation that something quite basic have changed in the students attitude towards placements. This could be observed by the way students rejected on of the leading insurance major at the campus. I mean look at the brand value, it was no 1 in its field; if you are rejecting no 1 what’s left.

Change started even before placement procedure was actually started (preparation of placement brochure etc.) our Placement coordinators announced publicly (In a batch meeting, LH2) that they will put demand in front of companies about certain package and will not entertain lower than a certain level. This was never happened in the AIMK history.

Now, they have advantageously handled the situation and the average salary is almost double than that at same date previous year; But, What Next? How much it’s possible to keep up with this. One thing is sure, student’s expectations are really high now and they are getting up to their expectations. So, why we will lay red carpet those who are not taking us as equal as others nonetheless quality is better: just because of brand name?

The next generation of the institute is also in get-up-and-go mood. One student from MBA10 opines, “With such a big brand of army we are in a better position to sell ourselves and do negotiations. We are getting anything less; be it package or profile; then only reason behind it is are underestimating ourselves.”

But is it so easy. Easy is to say it. Are we putting our effort to making it a big brand; as big as the army itself? Even Army is not considering AIMK in that sense. Example, VT courses have been closed and fresh alliances have been prepared with IIMs to train officers about tricks of management.

So who are the heroes? Who is taking it ahead?

Undoubtedly, Avinash Dubey and Shuchi Monga, ask their daily routine! It’s almost a full time job. No placement officer at the campus. Definitely, students themselves play a major role in the placement process at any B-School; but, they don’t operate as placement officers. Watch out for student’s partaking in various activities in and out site the institute; they are attracting VPs of a company in the midst of the crowd. Yeah it’s happening! They are creating brand.

Brand equity

Well known business schools are reinventing their brands to make themselves more attractive to students, reports Steve Coomber

If brands influence which car we choose, why not which MBA programme? In increasingly competitive times, business schools in the education market need to communicate the values that make them different. Branding is a fundamental way of doing so. A clearly defined brand can be the difference between a candidate considering a school’s programme or dismissing it.

“To maintain stature and grow without losing quality, the premium universities must distinguish their business offerings as brands whose values uniquely travel in elite global circles,” says Mark Linder, global client leader at WPP, the worldwide advertising and marketing services.

The Business of Branding 2005 report carried out by CarringtonCrisp and the Association of Business Schools, found that half the business schools studied had rebranded in the past five years. Linder, for example, is currently involved with a branding exercise at the Judge Business School at Cambridge.

Clint Evans, marketing director at Henley Management College, says: “Brand is about purpose, positioning, personality, perception management, and promise. It’s what you stand for and aspire to be at a given moment in time.”

But do prospective students notice the brand and does it affect their choice? Student surveys show that rankings are the critical factor when choosing an MBA programme.

At Cranfield School of Management, which is engaged in a programme redesign and branding rethink, a survey of students last year revealed that rankings were the most influential factor, followed by reputation and recommendation — no mention of brand.

There is, however, a strong connection between branding, reputation and rankings. Brand helps to build reputation — providing it is authentic. In the Branding 2005 report, of 9,000 UK business school alumni surveyed, 62 per cent chose their schools on reputation. And brand and reputation feed into the rankings.

At Esade, it is surely no coincidence that a strategic reshaping of the Spanish school’s internal programmes, coupled with a branding relaunch, was followed by a sharp climb up the various international rankings.

If students do not pay attention to brand when drawing up a business school shortlist, then they should. A business school’s brand can make a real difference where it counts — in the pocket.

“Think of it from the student’s point of view and what they are buying,” Evans says. “Yes, it’s a qualification but the value of that piece of paper and those initials is only as good as the continuing brand value and reputation of the business school. The students are investors in the school, and expect a return on their investment over many years.”

With so many schools reinventing their brands, students must be careful to look beneath the veneer. Rebranding must be coupled with strategic change. New logos should be accompanied by programme alterations that reflect a change in identity. There should not be a lack of connection between what the school does and how it presents itself.

Wally Olins, co-founder of Wolff Olins, the brand consultant, advises: “If you are going to change the brand, you have to have a change which is recognised internally so people can see that the external change represents an internal dynamic, and that it is not just superficial nonsense.”


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